Zoo Knoxville Dawn of the Dinosaurs
An integrated campaign to launch the Dawn of the Dinosaurs exhibit at Zoo Knoxville.
Services
Campaign Identity
Integrated Campaign
Digital Design
Client
Zoo Knoxville
Year
2023
OVERVIEW
In 2023, Zoo Knoxville brought life-size dinosaurs to the park for a limited-time exhibit. The Zoo wanted to generate awareness, increase online engagement, and drive ticket sales and membership purchases for the coming year. They also wanted to create an engaging and educational park experience through the use of signage.
A teaser campaign was launched in 2022 which led into a fully integrated, cross-platform campaign, “Dawn of the Dinosaurs.” The campaign generated awareness of the exhibit through print, out-of-home, microsite, email, digital, broadcast, social media, and merchandise.
ROLE
Lead role as Art Director and Designer on the campaign including concept and strategy, creation of the key art and production design of the print and digital pieces.
Additional Credits:
Executive Creative Director: Joseph Nother
Copywriting: Chris Cable
Video Graphics & AR Development: Ben Maxey
Production Assistant: Sierra Plese & Lisa Schweikert