MOHI Brand Identity & Packaging
Brand identity and packaging development for a non-alcoholic, cannabis-infused beer line based in Missouri.
Services
Brand Identity
Illustration
Packaging Design
Print Collateral
Client
MOHI
Year
2021
OVERVIEW
With mindful drinking and alcohol alternatives on the rise, St. Louis – based O’Fallon Brewery and SWADE Cannabis launched of a non-alcoholic, cannabis-infused brew, MOHI. MOHI was in need of a brand identity, packaging for their flagship brew, and social creative for their brand launch. They looked to appeal to a youthful audience who appreciate outdoor activities such as camping, floating, and hiking with a pride for Missouri culture.
The brand icon is a representation of the craft beer and cannabis industry coming together, paired with a youthful, and psychedelic-inspired typeface. The labels and brand color palette were heavily influenced by nature and the beautiful skies of Missouri landscapes.
Branded stickers were created for the brand launch to be included in packaging and for promotional purposes. Sticker illustrations were inspired by Missouri and its popular outdoor activities that appeal to the target audience.
ROLE
Developed the brand identity in partnership with Dave Bour of Superdog Content. Concepted and designed packaging labels, copywriting and product names, and illustrations for brand launch elements.
RESULTS
The MOHI product launch gained widespread coverage in the media including Forbes, Greenway Magazine, Feast Magazine, and the Riverfront Times. The cans are sold in Swade’s five locations around Missouri.
Additional Credits:
Creative Director: Dave Bour/Superdog Content