Hatley Pointe Branding
A brand launch campaign for a ski resort in North Carolina.
Services
Brand Identity
Website Design
Print Collateral
Client
Hatley Pointe
Year
2025
OVERVIEW
Hatley Pointe is a premier mountain destination that redefines the ski and lodge experience with a focus on quality, exclusivity, and top-tier service. Designed to offer a boutique, uncrowded atmosphere, Hatley Pointe carefully manages capacity to ensure every guest enjoys a seamless and elevated visit—both on the slopes and in the lodge. With thoughtfully designed accommodations, exceptional amenities, and a commitment to unparalleled hospitality, Hatley Pointe invites visitors to immerse themselves in a world apart, where adventure meets comfort in a setting like no other.
ROLE
As a key creative partner, I developed Hatley Pointe’s brand identity, website, merchandise, and overall visual direction to establish a distinctive experience across all touchpoints. From crafting a refined yet adventurous brand aesthetic to designing digital and physical assets that reflect the resort’s elevated positioning, my role was to ensure every element aligned with Hatley Pointe’s commitment to quality, exclusivity, and seamless guest experiences.
