Product Photography Art Direction

OVERVIEW

This portfolio presents a series of seasonal lifestyle stills for Old Dominick spirits, aimed at enhancing social and paid media assets through deliberate styling, props, set design, pre-production planning, and comprehensive shot list creation. It demonstrates both the creative and strategic aspects of art direction, showcasing the process from conception to execution in product photography.

Photography is not my own. Photography by Joseph Nother.

ROLE

My role encompassed leading the creative direction and overseeing the production process for Old Dominick’s photography. This included concept development, styling, set and prop design, creating comprehensive shot lists, and guiding both the pre-production planning and post-production editing phases. My responsibilities also extended to ensuring the visual content aligned with the brand's strategy, enhancing its presence across social and paid media platforms.