Coffee Ridge Brand Launch Campaign
A brand launch campaign for a luxury resort and spa in East Tennessee.
Services
Brand Identity
Integrated Campaign
Digital Design
Print Collateral
Motion
Client
Coffee Ridge
Year
2022
OVERVIEW
Coffee Ridge is a luxury, all-inclusive resort and spa in East Tennessee. This new resort was in need of a brand identity that would help position itself as the premium resort destination. For the brand identity, I developed a mark that felt of the designer world through use of an elegant monogram and minimalist design. Following the brand development, I created stationery, merchandise, and other print collateral to help launch the brand.
ROLE
Designed the brand identity system, website design and development, copywriting, PR, social media, print collateral, and consulting. Art directed the logo animation end card and brand launch video.
Additional Credits:
3D Animation and Motion Graphics: Ben Maxey